.
ABOUT DTB MARKETING & ACADEMY
We Believe
Your Business Deserves to Be
Seen, Trusted & Remembered.
DTB Marketing & Academy was built around a simple idea: great businesses should not remain invisible simply because they have not yet mastered the digital world.
We bring together business strategy, digital marketing, content, advertising, websites, funnels, automation and continuous optimization to help businesses build a stronger digital presence and create more opportunities for growth.
Strategy-led
Growth-focused
Long-term mindset
.
Built From Experience.
Business • Marketing • Digital • Automation
DTB Marketing & Academy grew from real-world entrepreneurship, traditional business experience, digital transformation and a desire to help business owners compete in a rapidly changing marketplace.
“The goal is not simply to help a business post more content.
The goal is to help the business build a digital ecosystem that supports growth.”
ABOUT DTB MARKETING & ACADEMY
We Believe Your
Business Deserves to Be
Seen, Trusted & Remembered.
DTB Marketing & Academy was built around a simple idea: great businesses should not remain invisible simply because they have not yet mastered the digital world.
We bring together business strategy, digital marketing, content, advertising, websites, funnels, automation and continuous optimization to help businesses build a stronger digital presence and create more opportunities for growth.
Strategy-led
Growth-focused
Long-term mindset
.
Built From Experience.
Business • Marketing • Digital • Automation
DTB Marketing & Academy grew from real-world entrepreneurship, traditional business experience, digital transformation and a desire to help business owners compete in a rapidly changing marketplace.
“The goal is not simply to help a business post more content.
The goal is to help the business build a digital ecosystem that supports growth.”
ABOUT DTB MARKETING & ACADEMY
We Believe
Your Business Deserves to Be
Seen, Trusted & Remembered
DTB Marketing & Academy was built around a simple idea: great businesses should not remain invisible simply because they have not yet mastered the digital world.
We bring together business strategy, digital marketing, content, advertising, websites, funnels, automation and continuous optimization to help businesses build a stronger digital presence and create more opportunities for growth.
Strategy-led
Growth-focused
Long-term mindset
Built From Experience.
Business • Marketing • Digital • Automation
DTB Marketing & Academy grew from real-world entrepreneurship, traditional business experience, digital transformation and a desire to help business owners compete in a rapidly changing marketplace.
“The goal is not simply to help a business
post more content.
The goal is to help the business build a digital ecosystem that supports growth.”
Strategy First
Business goals before tactics
Digital Growth
Build visibility and opportunity
Connected Systems
Marketing working together
Long-Term Mindset
Consistency and optimization
Strategy First
Business goals before tactics
Digital Growth
Build visibility and opportunity
Connected Systems
Marketing working together
Long-Term Mindset
Consistency and optimization
Strategy First
Business goals before tactics
Digital Growth
Build visibility and opportunity
Connected Systems
Marketing working together
Long-Term Mindset
Consistency and optimization
THE BEGINNING
From the world of
business and entrepreneurship
to digital growth.
The story behind DTB is not one of starting with a perfect business plan. It is a story of experience, learning, entrepreneurship, change and adaptation.
EXPERIENCE → ADAPTATION → DIGITAL TRANSFORMATION
OUR STORY
DTB Was Built From a
Real Entrepreneurial Journey.
Before focusing on digital marketing, Leonard Glenn Bayangdan experienced different sides of business and entrepreneurship. His professional journey began in the maritime industry, including work as an international cruise-ship seafarer.
Like many entrepreneurs, the journey did not stop with one career. It expanded into business, including traditional ventures, product selling, trading and real estate. Those experiences created an understanding of what business owners actually face: generating customers, communicating value, building trust, competing in crowded markets and finding sustainable ways to grow.
Then the business environment changed dramatically. The pandemic accelerated the shift toward digital communication, online selling, social media, remote work and automated customer journeys.
That shift created an opportunity, and a responsibility, to learn the digital side of business deeply and help other entrepreneurs adapt.
DTB Marketing & Academy was developed from that transition: combining business thinking with digital marketing, content, advertising, web development and automation.
We understand that a business owner does not simply need someone to “handle social media.” They need a strategy that connects attention, trust, content, advertising, conversion, follow-up and customer experience.
THE BEGINNING
From the world of
business and entrepreneurship
to digital growth.
The story behind DTB is not one of starting with a perfect business plan. It is a story of experience, learning, entrepreneurship, change and adaptation.
EXPERIENCE → ADAPTATION → DIGITAL TRANSFORMATION
OUR STORY
DTB Was Built From a
Real Entrepreneurial Journey.
Before focusing on digital marketing, Leonard Glenn Bayangdan experienced different sides of business and entrepreneurship. His professional journey began in the maritime industry, including work as an international cruise-ship seafarer.
Like many entrepreneurs, the journey did not stop with one career. It expanded into business, including traditional ventures, product selling, trading and real estate. Those experiences created an understanding of what business owners actually face: generating customers, communicating value, building trust, competing in crowded markets and finding sustainable ways to grow.
Then the business environment changed dramatically. The pandemic accelerated the shift toward digital communication, online selling, social media, remote work and automated customer journeys.
That shift created an opportunity, and a responsibility, to learn the digital side of business deeply and help other entrepreneurs adapt.
DTB Marketing & Academy was developed from that transition: combining business thinking with digital marketing, content, advertising, web development and automation.
We understand that a business owner does not simply need someone to “handle social media.” They need a strategy that connects attention, trust, content, advertising, conversion, follow-up and customer experience.
THE BEGINNING
From the world of
business and entrepreneurship
to digital growth.
The story behind DTB is not one of starting with a perfect business plan. It is a story of experience, learning, entrepreneurship, change and adaptation.
EXPERIENCE → ADAPTATION → DIGITAL TRANSFORMATION
OUR STORY
DTB Was Built From a
Real Entrepreneurial Journey.
Before focusing on digital marketing, Leonard Glenn Bayangdan experienced different sides of business and entrepreneurship. His professional journey began in the maritime industry, including work as an international cruise-ship seafarer.
Like many entrepreneurs, the journey did not stop with one career. It expanded into business, including traditional ventures, product selling, trading and real estate. Those experiences created an understanding of what business owners actually face: generating customers, communicating value, building trust, competing in crowded markets and finding sustainable ways to grow.
Then the business environment changed dramatically. The pandemic accelerated the shift toward digital communication, online selling, social media, remote work and automated customer journeys.
That shift created an opportunity, and a responsibility, to learn the digital side of business deeply and help other entrepreneurs adapt.
DTB Marketing & Academy was developed from that transition: combining business thinking with digital marketing, content, advertising, web development and automation.
We understand that a business owner does not simply need someone to “handle social media.” They need a strategy that connects attention, trust, content, advertising, conversion, follow-up and customer experience.
THE JOURNEY
Experience That Shaped the Way
We Think About Business.
Every chapter contributed something to the philosophy behind DTB.
CHAPTER 01
Maritime & International Experience
A professional foundation built through cruise-ship work, international exposure, discipline, service and working with people from different backgrounds.
CHAPTER 02
Entrepreneurship
Experience across traditional business ventures, product selling, trading and real estate created a practical understanding of customers, sales and business operations.
CHAPTER 03
The Digital Shift
As businesses moved increasingly online, digital marketing, social media, websites, funnels and automation became critical parts of the modern customer journey.
CHAPTER 04
DTB Marketing & Academy
DTB emerged with a mission to combine business strategy and digital execution to help entrepreneurs and service providers build stronger brands and digital growth systems.
THE JOURNEY
Experience
That Shaped the Way
We Think About Business.
Every chapter contributed something to the philosophy behind DTB.
CHAPTER 01
Maritime & International Experience
A professional foundation built through cruise-ship work, international exposure, discipline, service and working with people from different backgrounds.
CHAPTER 02
Entrepreneurship
Experience across traditional business ventures, product selling, trading and real estate created a practical understanding of customers, sales and business operations.
CHAPTER 03
The Digital Shift
As businesses moved increasingly online, digital marketing, social media, websites, funnels and automation became critical parts of the modern customer journey.
CHAPTER 04
DTB Marketing & Academy
DTB emerged with a mission to combine business strategy and digital execution to help entrepreneurs and service providers build stronger brands and digital growth systems.
THE JOURNEY
Experience That Shaped the Way
We Think About Business.
Every chapter contributed something to the philosophy behind DTB.
CHAPTER 01
Maritime & International Experience
A professional foundation built through cruise-ship work, international exposure, discipline, service and working with people from different backgrounds.
CHAPTER 02
Entrepreneurship
Experience across traditional business ventures, product selling, trading and real estate created a practical understanding of customers, sales and business operations.
CHAPTER 03
The Digital Shift
As businesses moved increasingly online, digital marketing, social media, websites, funnels and automation became critical parts of the modern customer journey.
CHAPTER 04
DTB Marketing & Academy
DTB emerged with a mission to combine business strategy and digital execution to help entrepreneurs and service providers build stronger brands and digital growth systems.
WHO WE ARE
More Than Digital Marketing.
A Business Growth Mindset.
Our work is centered around helping businesses understand and use the digital environment as a business advantage.
01 — PURPOSE
Help Businesses Be Seen
Build a professional and consistent digital presence so the right audience can discover the business, understand its value and recognize the brand.
02 — VALUE
Help Businesses Build Trust
Use educational, entertaining, informative and value-driven content to create familiarity, authority and credibility.
03 — GROWTH
Help Businesses Create Opportunities
Connect content, advertising, websites, funnels, follow-up and automation so digital attention can move toward meaningful business actions.
WHO WE ARE
More Than
Digital Marketing.
A Business Growth Mindset.
Our work is centered around helping businesses understand and use the
digital environment as a business advantage.
01 — PURPOSE
Help Businesses
Be Seen
Build a professional and consistent digital presence so the right audience can discover the business, understand its value and recognize the brand.
.
02 — VALUE
Help Businesses Build Trust
Use educational, entertaining, informative and value-driven content to create familiarity, authority and credibility.
.
.
03 — GROWTH
Help Businesses Create Opportunities
Connect content, advertising, websites, funnels, follow-up and automation so digital attention can move toward meaningful business actions.
WHO WE ARE
More Than Digital Marketing.
A Business Growth Mindset.
Our work is centered around helping businesses understand and use the digital environment as a business advantage.
01 — PURPOSE
Help Businesses Be Seen
Build a professional and consistent digital presence so the right audience can discover the business, understand its value and recognize the brand.
02 — VALUE
Help Businesses Build Trust
Use educational, entertaining, informative and value-driven content to create familiarity, authority and credibility.
03 — GROWTH
Help Businesses Create Opportunities
Connect content, advertising, websites, funnels, follow-up and automation so digital attention can move toward meaningful business actions.
OUR PHILOSOPHY
The Principles Behind
Our Work.
01 — STRATEGY
We Don't Start With the Post.
We start by understanding the business, audience, offer, objectives and customer journey before deciding what marketing activity makes sense.
02 — VALUE
Attention Must Be Earned.
People scroll quickly. Content needs a strong hook, useful information, emotion, entertainment or a meaningful reason to keep watching.
03 — TRUST
People Buy From Brands They Trust.
Consistency, social proof, expertise, transparency and meaningful content can strengthen the relationship between a business and its audience.
04 — DATA
We Learn From Performance.
Marketing should be observed, measured, tested and improved. What works becomes a signal for the next decision.
05 — SYSTEMS
Marketing Should Work Together.
Social media, advertising, websites, funnels, email, automation and customer experience should support one another.
06 — LONG TERM
Real Growth Takes Consistency.
Strong digital assets and market authority are built through consistent execution, learning and optimization, not overnight shortcuts.
OUR PHILOSOPHY
The Principles Behind
Our Work.
01 — STRATEGY
We Don't Start With the Post.
We start by understanding the business, audience, offer, objectives and customer journey before deciding what marketing activity makes sense.
02 — VALUE
Attention Must Be Earned.
People scroll quickly. Content needs a strong hook, useful information, emotion, entertainment or a meaningful reason to keep watching.
03 — TRUST
People Buy From Brands They Trust.
Consistency, social proof, expertise, transparency and meaningful content can strengthen the relationship between a business and its audience.
04 — DATA
We Learn From Performance.
Marketing should be observed, measured, tested and improved. What works becomes a signal for the next decision.
05 — SYSTEMS
Marketing Should Work Together.
Social media, advertising, websites, funnels, email, automation and customer experience should support one another.
06 — LONG TERM
Real Growth Takes Consistency.
Strong digital assets and market authority are built through consistent execution, learning and optimization, not overnight shortcuts.
OUR PHILOSOPHY
The Principles Behind
Our Work.
01 — STRATEGY
We Don't Start With the Post.
We start by understanding the business, audience, offer, objectives and customer journey before deciding what marketing activity makes sense.
02 — VALUE
Attention Must Be Earned.
People scroll quickly. Content needs a strong hook, useful information, emotion, entertainment or a meaningful reason to keep watching.
03 — TRUST
People Buy From Brands They Trust.
Consistency, social proof, expertise, transparency and meaningful content can strengthen the relationship between a business and its audience.
04 — DATA
We Learn From Performance.
Marketing should be observed, measured, tested and improved. What works becomes a signal for the next decision.
05 — SYSTEMS
Marketing Should Work Together.
Social media, advertising, websites, funnels, email, automation and customer experience should support one another.
06 — LONG TERM
Real Growth Takes Consistency.
Strong digital assets and market authority are built through consistent execution, learning and optimization, not overnight shortcuts.
Dr. Leonard Glenn Bayangdan
CEO & Founder
Business Consultant • Digital Marketing Strategist
• AI & Automation Strategist • Entrepreneur
ABOUT THE CEO
Meet the Founder Behind
DTB Marketing and Academy
Dr. Leonard Glenn Bayangdan is a business consultant, digital marketing strategist, AI and automation strategist, entrepreneur and the CEO & Founder of DTB Marketing & Academy.
His professional journey began in the maritime industry. He worked as an international cruise-ship seafarer after studying Cruise Ship Management, gaining international work experience and developing a strong foundation in discipline, service and adaptability.
His entrepreneurial journey later expanded into traditional businesses, product selling, trading and real estate. Those experiences became important because they provided a perspective beyond marketing: understanding what it feels like to operate a business, find customers, compete, sell, communicate value and make decisions with limited time and resources.
As the business environment moved rapidly toward digital, Leonard focused on developing expertise in digital marketing, social media, paid advertising, content creation, web development, sales funnels, email marketing and automation.
Today, his focus is helping businesses use those capabilities strategically, not as disconnected tasks, but as components of a broader growth system.
Master in Maritime Management
John B. Lacson Foundation Maritime University
Doctor of Business Administration
Doctoral studies at University of Baguio
CEO & Founder
DTB Marketing & Academy
Business & Digital Strategist
Marketing • AI • Automation
Dr. Leonard Glenn Bayangdan
CEO & Founder
Business Consultant • Digital Marketing Strategist
• AI & Automation Strategist • Entrepreneur
ABOUT THE CEO
Meet the Founder Behind
DTB Marketing and Academy
Dr. Leonard Glenn Bayangdan is a business consultant, digital marketing strategist, AI and automation strategist, entrepreneur and the CEO & Founder of
DTB Marketing & Academy.
His professional journey began in the maritime industry. He worked as an international cruise-ship seafarer after studying Cruise Ship Management, gaining international work experience and developing a strong foundation in discipline, service and adaptability.
His entrepreneurial journey later expanded into traditional businesses, product selling, trading and real estate. Those experiences became important because they provided a perspective beyond marketing: understanding what it feels like to operate a business, find customers, compete, sell, communicate value and make decisions with limited time and resources.
As the business environment moved rapidly toward digital, Leonard focused on developing expertise in digital marketing, social media, paid advertising, content creation, web development, sales funnels, email marketing and automation.
Today, his focus is helping businesses use those capabilities strategically, not as disconnected tasks, but as components of a broader growth system.
Master in Maritime Management
John B. Lacson Foundation Maritime University
Doctor of Business Administration
Doctoral studies at University
of Baguio
CEO & Founder
DTB Marketing & Academy
Business & Digital Strategist
Marketing • AI • Automation
Dr. Leonard Glenn Bayangdan
CEO & Founder
Business Consultant • Digital Marketing Strategist
• AI & Automation Strategist • Entrepreneur
ABOUT THE CEO
Meet the Founder Behind
DTB Marketing and Academy
Dr. Leonard Glenn Bayangdan is a business consultant, digital marketing strategist, AI and automation strategist, entrepreneur and the CEO & Founder of DTB Marketing & Academy.
His professional journey began in the maritime industry. He worked as an international cruise-ship seafarer after studying Cruise Ship Management, gaining international work experience and developing a strong foundation in discipline, service and adaptability.
His entrepreneurial journey later expanded into traditional businesses, product selling, trading and real estate. Those experiences became important because they provided a perspective beyond marketing: understanding what it feels like to operate a business, find customers, compete, sell, communicate value and make decisions with limited time and resources.
As the business environment moved rapidly toward digital, Leonard focused on developing expertise in digital marketing, social media, paid advertising, content creation, web development, sales funnels, email marketing and automation.
Today, his focus is helping businesses use those capabilities strategically, not as disconnected tasks, but as components of a broader growth system.
Master in Maritime Management
John B. Lacson Foundation Maritime University
Doctor of Business Administration
Doctoral studies at University of Baguio
CEO & Founder
DTB Marketing & Academy
Business & Digital Strategist
Marketing • AI • Automation
THE PEOPLE BEHIND THE WORK
Meet the
DTB Team
Behind every strategy, campaign, creative asset, website and automation is a team of specialized professionals working together to help
businesses build a stronger digital presence and create more opportunities for growth.
LEADERSHIP
Leonard Glenn Bayangdan, DBA, MMM
CEO & Founder
Provides the overall business direction,
strategic vision and growth
strategy behind DTB Marketing & Academy.
Mechle Wenceslao, MBA
Chief Operating Officer
Supports leadership, coordination,
organization and the smooth
execution of business and client priorities.
GENERAL VIRTUAL ASSISTANTS
Shiela
General Virtual Assistant
Supports assigned day-to-day business
and digital operations.
Stacey
General Virtual Assistant
Supports assigned administrative, operational
and digital tasks.
John
General Virtual Assistant
Supports assigned business operations and
project requirements.
ON-CALL EXPERTS
For Advanced Technical & Specialized Needs
Neil Aisley
Graphic Artist/
Funnel Specialist
Supports visual design, promotional creatives, and highly converting funnels
Josh
Web Developer
Supports website development, implementation and technical improvements.
Roega
Automation Specialist
Supports funnels, workflows, customer journeys and automation systems.
Angie
Social Media Ads Specialist
Supports paid social campaigns, audience targeting and performance optimization.
Charles
Saas Developer
Supports specialized software and technical development requirements.
Renzo
Video Editor
Supports video editing and transformation of raw footage into engaging content.
One Strategy. Multiple Specializations. One Direction.
Each project is organized around the client's agreed objectives. Specialized team members contribute according to the skills and requirements needed to execute the strategy effectively.
REAL BUSINESS EXPERIENCE
DIGITAL MARKETING
AI & AUTOMATION
BUSINESS GROWTH
THE PEOPLE BEHIND THE WORK
Meet the
DTB Team
Behind every strategy, campaign, creative asset, website and automation is a team
of specialized professionals working together to help
businesses build a stronger digital presence and create more opportunities for growth.
LEADERSHIP
Leonard Glenn Bayangdan, DBA, MMM
CEO & Founder
Provides the overall business direction,
strategic vision and growth
strategy behind DTB Marketing & Academy.
Mechle Wenceslao, MBA
Chief Operating Officer
Supports leadership, coordination,
organization and the smooth
execution of business and client priorities.
GENERAL VIRTUAL ASSISTANTS
Shiela
General Virtual Assistant
Supports assigned day-to-day business
and digital operations.
Stacey
General Virtual Assistant
Supports assigned administrative, operational
and digital tasks.
John
General Virtual Assistant
Supports assigned business operations and
project requirements.
ON-CALL EXPERTS
For Advanced Technical & Specialized Needs
Neil Aisley
Graphic Artist/
Funnel Specialist
Supports visual design, promotional creatives, and highly converting funnels
.
.
Josh
Web Developer
Supports website development, implementation and technical improvements.
.
Roega
Automation Specialist
Supports funnels, workflows, customer journeys and automation systems.
Angie
Social Media Ads Specialist
Supports paid social campaigns, audience targeting and performance optimization.
Charles
Saas Developer
Supports specialized software and technical development requirements.
.
Renzo
Video Editor
Supports video editing and transformation of raw footage into engaging content.
.
.
One Strategy. Multiple Specializations.
One Direction.
Each project is organized around the client's agreed objectives. Specialized team members contribute according to the skills and requirements needed to execute the strategy effectively.
REAL BUSINESS EXPERIENCE
DIGITAL MARKETING
AI & AUTOMATION
BUSINESS GROWTH
THE PEOPLE BEHIND THE WORK
Meet the
DTB Team
Behind every strategy, campaign, creative asset, website and automation is a team of specialized professionals working together to help
businesses build a stronger digital presence and create more opportunities for growth.
LEADERSHIP
Leonard Glenn Bayangdan,
DBA, MMM
CEO & Founder
Provides the overall business direction,
strategic vision and growth
strategy behind DTB Marketing & Academy.
Mechle Wenceslao, MBA
Chief Operating Officer
Supports leadership, coordination,
organization and the smooth
execution of business and client priorities.
GENERAL VIRTUAL ASSISTANTS
Shiela
General Virtual Assistant
Supports assigned day-to-day business
and digital operations.
Stacey
General Virtual Assistant
Supports assigned administrative,
operational and digital tasks.
John
General Virtual Assistant
Supports assigned business operations and
project requirements.
ON-CALL EXPERTS
For Advanced Technical & Specialized Needs
Neil Aisley
Graphic Artist/
Funnel Specialist
Supports visual design, promotional creatives, and highly converting funnels
Josh
Web Developer
Supports website development, implementation and technical improvements.
Roega
Automation Specialist
Supports funnels, workflows, customer journeys and automation systems.
Angie
Social Media Ads Specialist
Supports paid social campaigns, audience targeting and performance optimization.
Charles
Saas Developer
Supports specialized software and technical development requirements.
Renzo
Video Editor
Supports video editing and transformation of raw footage into engaging content.
One Strategy. Multiple Specializations.
One Direction.
Each project is organized around the client's agreed objectives. Specialized team members contribute according to the skills and requirements needed to execute the strategy effectively.
REAL BUSINESS EXPERIENCE
DIGITAL MARKETING
AI & AUTOMATION
BUSINESS GROWTH
